Saturday, April 5, 2014

H&M arrives in Melbourne !!

H&M opening day queue
H&M opening day queue 

H&M arrives in Melbourne !

The global superstore opened to much fanfare yesterday and was greeted by thousands of Melbournians eager to check out this new shopping experience.

A typical queue wait time – for most of the day – to get into the massive store was around 3 hours ! I do love shopping but personally, I think I shall wait for the buzz to settle down a bit and avoid the queues !

Located in the historic Melbourne GPO (General Post Office) building, this  iconic Swedish retailer is the latest in a growing list of new overseas stores to hit Aussie shores like Zara, Topshop, Muji and GAP just to name a few.

I have been to H&M during overseas holidays and I reckon it is a nice addition to the department store landscape in Melbourne. It will be very interesting to see how the other big boys like Myer and David Jones react.

Hopefully, it’ll just mean more BARGAINS for Melbourne shoppers !

This post was originally posted in the Melbourne Ahoy website at


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