FIFA World Cup in Australia

With the FIFA World Cup 2014 in full swing, this is a good time for a blog post about what the FIFA World Cup means to Australia and Melbourne.

King for a Day (or a few weeks to be exact)

With the indigenous Aussie Rules or AFL the dominant spectator sport in Melbourne, football (also called soccer locally) normally takes a back seat in terms of media coverage. Which is really odd as football is by far the sport with the highest participation numbers. Somehow, it doesn’t translate to spectators on ground.

However, every four years when the FIFA World Cup swings around, football steps into the limelight and leads the sports news ....

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To continue reading, please visit the full blog post at the Melbourne Ahoy website - FIFA World Cup in Australia